National CineMedia, a cinema advertising network provider, is partnering with ATM.TV, a DOOH HD advertising provider, to offer content for movie fans at HD displays on top of ATMs at 7-Eleven stores across the U.S., according to a press release.

NCM will sell ATM.TV HD OOH media inventory alongside its Noovie entertainment content and trivia programming on more than 8,500 ATM.TV 27-inch displays.

"Movie fans are movie fans, whether they're out shopping or in a theater, and this relationship with ATM.TV allows us to help brands reach and engage with people at a critical moment when they're in an active shopping mode," Steve Sapp, SVP, DOH sales, National CineMedia, said in the release. "Like movie theaters, 7-Eleven stores are anchors in their neighborhoods — attracting a large, diverse, and valuable group of consumers on a daily basis. ATM.TV's network ubiquity and ability to target by daypart in a large screen format gives advertisers a lot of options for effective campaign targeting."

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