Muscat – Strollers and drivers on Al Shatti Street in Qurm could not fail to have noticed a larger-than-life, 3-D model of the world-famous McDonald’s fries surprising walkers by.

In a groundbreaking move towards exceptional creativity in street advertising, McDonald’s, in partnership with Muscat Municipality and JCDecaux Oman, launched an innovative advertising campaign, the first of its kind on Muscat’s streets.

The McDonald’s campaign is the first in an initiative to develop innovative installations of outdoor advertising across the city. It is intended to enhance the reach of advertisers to their target groups and maximise returns on their advertising spend leveraging on the use of cross-media marketing. The campaign creates a unique interaction between the product and the consumer, whereby it is more of a holistic experience than simply viewing of a flat image.

JCDecaux has a dedicated network for innovative campaigns that covers key locations centred around high traffic, footfall and dwell time that enables clients to target various audience segments, a press release said.

Ali Daoud, chairman and president of Al Daoud Restaurants, expressed delight at the first-of-its-kind animation of the French fries, stating, “It is the most famous and iconic product for McDonald’s and a perfect fit for such an innovative execution. It will strengthen our position as leaders in the industry”.

He said that the partnership between McDonald’s and JCDecaux Oman has played a major role in the brand’s growth and success in the sultanate, “We truly value the partnership between our organisations.”

This particular innovation campaign will be complemented with an activation on social media to celebrate the ever-popular McDonald’s fries.

Speaking on behalf of the Muscat Municipality, Sayyid Shabib bin Harib al Busaidi, director general of the Directorate General of Investment and Economic Development, said that such campaigns produce an effective interaction with the public and contribute to the aesthetic aspect of the city.

Busaidi said, “This is the kind of progressive campaign that we aspire to create through the strategic partnership between the municipality and JCDecaux. We can expect to see more attractive and innovative advertising campaigns on panels and street furniture across the city in the near future.”

Bechir Chehab, managing director of JCDecaux Oman, highlighted the importance of introducing creativity and out-of the-box thinking from the traditional forms of execution, thus focusing on innovation in advertising campaigns.

“This execution supports the general trend of innovation in the sultanate and supports Oman Vision 2040. Projects such as this will enhance the role and effectiveness of outdoor advertising and bring with it a certain energy to Muscat,” Chehab said.

“In addition, such innovative campaigns leverage on the compatibility of out-of-home to digital marketing when consumer engagement extends to the social media platforms,” he added.

JCDecaux Oman operates as the strategic partner of Muscat Municipality in managing and operating outdoor advertisements and street furniture programmes in Muscat governorate.

The company is also the exclusive strategic partner for managing and operating advertisements at airports in cooperation with Oman Airports Company.

Launched on October 10, 2009, Muscat Daily is now the largest selling broadsheet newspaper in the Sultanate of Oman with 33,500 daily copies and 28,000 subscribers.. Muscat Daily provides unrivalled national news coverage from Oman, the region and internationally.

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